Our PAP Instant white formula and the zoom pro max maximises the benefits of PAP (phthalimidoperoxycaproic acid) as the active whitening ingredient. Unlike peroxide, PAP reacts with tooth stains without enamel damage or gum irritation.We've also added several other supporting ingredients to PAP+ that remineralise teeth and combat the effects of pre-existing sensitivity.

Clinical research demonstrates that 100% of participants experienced visibly whiter teeth after using the product, confirming its consistent whitening performance. 74% of users achieved results of five or more shades whiter, indicating a significant improvement in tooth brightness. Most importantly, 0% of participants reported any sensitivity, underlining the formula’s uniquely gentle yet highly effective whitening action.

Both PAP and peroxide-based whitening use oxidation to break down stains and lighten teeth. Peroxide releases free radicals, which attack organic molecules to reduce discolouration—but can also cause sensitivity, gum irritation, and enamel demineralisation. PAP also reacts with stains but without producing free radicals. This means stains are safely broken down without the risk of sensitivity, pain, or damage to enamel or gums.